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Get to Know Your Team

At Deal Financial Group

Dustin S. Deal, AIF® Photo
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Dustin S. Deal, AIF®

Financial Advisor
Dustin S. Deal

Dustin S. Deal, AIF®

Financial Advisor


Dustin’s passion to assist others with their financial planning needs began when he was a sales manager with a local manufacturing firm. During his tenure with the firm, the retirement plan switched from a trustee-directed profit sharing to a participant-directed 401(k). Dustin thought this was great as he could now guide his own investment strategy based upon his risk tolerance and goals. However, he noticed that many of the other participants were confused about their choices and needed personalized assistance to answer questions and make appropriate choices but this was not being offered by the 401(k) plan.

In 2002, Dustin began his journey as a financial advisor following his passion for helping people pursue their financial goals regardless of their age or economic status. By using a comprehensive approach and by listening closely to each client's needs, wants and wishes, Dustin crafts a financial plan unique to each individual with specific actions to help pursue their goals and help protect their family now and in the future.

Dustin focuses on retirement planning and is a fiduciary consultant for multiple employer-sponsored 401(k) and 403(b) retirement plans. He helps his clients understand the basic principles of investing and determining strategies for meeting long-term goals. Once the foundation of the plan is developed, Dustin leads his clients to take action and monitor the plan year after year. For his clients who are 50+, Dustin completes a retirement income analysis helping them understand what their retirement "paycheck" will look like.

Dustin attended the University of North Carolina at Chapel Hill and earned a BA degree in Economics and International Studies. Dustin currently holds the Accredited Investment Fiduciary, AIF® designation and is an Investment Advisor Representative of Cetera Advisor Networks with Series 7 and 66 securities registrations. He also holds Life, Health, Accident & Variable Annuity insurance licenses through the State of North Carolina.

When Dustin isn't helping clients pursue their goals, he enjoys spending time with his lovely wife, Elizabeth, and their four kids, two cats and a dog. Both Dustin and Elizabeth are avid tennis players and have inspired a family love for tennis.  

Nikkita Gibson Photo
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Nikkita Gibson

Operations Manager
Nikkita Gibson

Nikkita Gibson

Operations Manager

Nikkita enjoys using her customer service background every day, whether it's helping clients with updating their beneficiaries, or teaching them to use their online access accounts. Nikkita is a recent graduate of Western Carolina University.

When Nikkita isn't in the office, she spends time with her partner, Charlton and their two cats. If they aren't exploring an art gallery or new hiking trail, they're usually baking up a storm at home.

Alayna Herron Photo
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Alayna Herron

Administrative Assistant
Alayna Herron

Alayna Herron

Administrative Assistant

Alayna’s career in customer care began with her first job fifteen years ago and has been a passion for her ever since. Coming from a background in healthcare, Alayna has a unique skill set that compliments the secure and thorough nature of the financial sector. She is excited to get to know clients and to help with their needs.

When out of the office, Alayna is a hobbyist who dabbles in art, gardening, strength training and gaming. She enjoys moderating her sibling’s video game stream, watching The Bachelor with friends and spending time with her grandparents.

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